Thinking About Selling Your Home?
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In a market where home inventory is low, Sellers often think that their
home will move in mere minutes—and at a price that defies even the
loftiest expectations. When left with needed repairs, these dreams of
big prices and speedy sales can spell disaster—and major
disappointment—for Sellers and Buyers. Don’t worry! With a few smart
steps you can be on the path to a successful sale from the get-go. Here
are some simple talking points that sellers need to know before
their home hits the market. |
1.
Staging Matters—Big Time!
Every agent
knows the old adage, “Homes that don’t show well don’t
close well.” But still, time and time again we see
sellers rail against the time and cost associated with
staging a home. After all, if they love their home as it
is, why shouldn’t everyone else? |
2.
The Market Sets the Price, Not the Owner
It’s
understandable that many home sellers think that their
home is above the price that the market dictates.
Sentimental value often translates into an inflated
sense of the home’s worth, but when it comes price, the
winning opinion is always the market’s opinion. You know
it’s impossible to effectively price a home without
taking into account the competition. Unfortunately, too
many sellers don’t. |
3.
Small Renovations May Mean Big Bucks Later
In many
cases, the cost of a home repair is less expensive than
a potential buyer perceives the cost of the repair to
be. If buyers over estimate the cost of fixing the
problem, it may negatively impact the offer amount and
end up costing the seller more in the long
run.
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4.
Incentives Can Help Close the Deal Faster
Offering
practical incentives that fill legitimate buyer needs
have the power to differentiate a listing from the
competition and attract just the right attention needed
to get the home sold for the right price. Be prepared to
sweeten the deal if the right offers don’t come rolling
in.
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5.
Serious Buyers
Never Stop the Hunt
Too many
sellers see the winter months as the slow season. The
reality is, there are plenty of upsides to listing and
marketing a home when everyone else is taking a break. |