Thinking About Selling Your Home?
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In
a market where home inventory is low, Sellers often think that
their home will move in mere minutes—and at a price that defies even the
loftiest expectations. When left with needed repairs, these dreams of
big prices and speedy sales can spell disaster—and major
disappointment—for Sellers and Buyers.
Don’t worry!
With a few smart steps you can be on the path to a successful sale from the
get-go. Here are some simple talking points that sellers need to
know before their home hits the market. |
1.
Staging
Matters—Big Time!
Every agent
knows the old adage, “Homes that don’t show well don’t
close well.” But still, time and time again we see
sellers rail against the time and cost associated with
staging a home. After all, if they love their home as it
is, why shouldn’t everyone else? |
2.
The Market
Sets the Price, Not the Owner
It’s
understandable that many home sellers think that their
home is above the price that the market dictates.
Sentimental value often translates into an inflated
sense of the home’s worth, but when it comes price, the
winning opinion is always the market’s opinion. You know
it’s impossible to effectively price a home without
taking into account the competition. Unfortunately, too
many sellers don’t. |
3.
Small
Renovations May Mean Big Bucks Later
In many cases, the cost of
a home repair is less expensive than a potential buyer
perceives the cost of the repair to be. If buyers over
estimate the cost of fixing the problem, it may
negatively impact the offer amount and end up costing
the seller more in the long run.
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4.
Incentives Can
Help Close the Deal Faster
Offering practical incentives that fill
legitimate buyer needs have the power to differentiate a
listing from the competition and attract just the right
attention needed to get the home sold for the right
price. Be prepared to sweeten the deal if the right
offers don’t come rolling in.
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5.
Serious Buyers
Never Stop the Hunt
Too many sellers see the winter months as the slow season. The
reality is, there are plenty of upsides to listing and marketing a home when everyone else is taking a break. |